Manos Creativas: espacio para el desarrollo integral
Manos Creativas: Espacio para el desarrollo integral es un projecto personal que plantea la identidad corporativa de un espacio para impartir talleres, cursos y actividades enfocadas en el arte para promover el desarrollo creativo y cognitivo de el individuo.
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Manos Creativas: Espacio para el desarrollo integral is a personal project that showcases the brand identity of a space that offers workshops, clases and activities focused in art to promote creative and cognitive development of an individual.
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Manos Creativas: Espacio para el desarrollo integral is a personal project that showcases the brand identity of a space that offers workshops, clases and activities focused in art to promote creative and cognitive development of an individual.
Acerca de / About
Para dar a conocer la marca, se realizaron distintas partes como fue el desarrollo de la identidad corporativa, material promocional, página web, redes sociales y parte del espacio que fue la creación de un "móvil" cuyo propóstico es el de permitir que se puedan dar talleres "itinerantes" en todo el país.
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To introduce and present the brand, several pieces were key, such as the design of the corporate identity, promotional material, website, social media and a part of the space that was the creation of a mobile structure with the purpose of having "pop-up" workshops that could be held in different areas around the country.
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To introduce and present the brand, several pieces were key, such as the design of the corporate identity, promotional material, website, social media and a part of the space that was the creation of a mobile structure with the purpose of having "pop-up" workshops that could be held in different areas around the country.
Material promocional / Promotional material
Asimismo, se realiza una serie de toma de fotografías de los platos, además del retoque fotográfico de los mismos y edición para su publicación en redes sociales y página web.
Publicidad impresa / Advertisement
Como parte del lanzamiento de la marca, es necesario la implementación de diversos medios para poder promover el espacio creativo. Para ello se decide crear varios afiches con el concepto “tus manos son la mejor herramienta” para crear expectativa y que las personas quieran enterarse más acerca de “Manos Creativas”.
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As part of the introduction of the brand, it was necesary to implement advertisement in different mediums to promote the space. For that several posters with the concept "your hands are your best tool" were created to create expectation and make people want to know more about "Manos Creativas" (Creative Hands).
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As part of the introduction of the brand, it was necesary to implement advertisement in different mediums to promote the space. For that several posters with the concept "your hands are your best tool" were created to create expectation and make people want to know more about "Manos Creativas" (Creative Hands).
Intervención / Intervention
Se desarrolló una intervención para llamar la atención de las personas, sirviendo como una activación de marca.
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An intervention was developed to catch people's attention, serving as a brand activation.
Medios digitales / Digital media
Medios digitales como sitio web, redes sociales y página de aterrizaje se crearon para informar a las personas acerca de la marca.
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Digital media such as website, social media and landing page pieces were created to inform people about the brand.
Móvil Manos Creativas / Manos Creativas mobile structure
Con el fin de poder llevar los talleres a diferentes espacios, se desarrolla el concepto de una estructura móvil la cual tiene como función transportar materiales para poder llevar a cabo un taller fuera del local físico de la marca. Se desarrolló un diseño funcional, donde fuese una estructura fácil de transportar. Además se planteó que tuviera un impacto social, ya que sería un móvil que permitiría impartir talleres en lugares como escuelas con niños de escasos recursos.
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With the purpose of taking the workshops to diferent places, the concept of a mobile structure is made which has the function of being able to transport materials used in workshops outside of the static-physical space of the brand. The structure was designed so that it could be highly functional and easy to transport. It was also made so that it could have a big social impact because this way this structure can facilitate the fact that workshops can be done in places like for example schools with children that don't have the social funding for any type of creative classes/workshops, giving them the opportunity.
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With the purpose of taking the workshops to diferent places, the concept of a mobile structure is made which has the function of being able to transport materials used in workshops outside of the static-physical space of the brand. The structure was designed so that it could be highly functional and easy to transport. It was also made so that it could have a big social impact because this way this structure can facilitate the fact that workshops can be done in places like for example schools with children that don't have the social funding for any type of creative classes/workshops, giving them the opportunity.